Lustrely – A Modern Jewelry E-Commerce Experience
Industry
Jewelry / E-Commerce
Project Type
Design & Development
Company Location
New Jersey, USA
Website
About the Project
Lustrely is a full‑service digital transformation for a premium jewelry brand. The engagement covered brand expression, UX/UI design, front‑end and back‑end development, and end‑to‑end e‑commerce operations. Our objective was to craft an online showroom that communicates the craftsmanship, provenance, and emotional value of fine jewelry while delivering an efficient, secure, and conversion‑focused shopping experience across devices. We partnered closely with Lustrely’s stakeholders to align business goals (increased conversion, reduced returns, operational efficiency) with customer needs (clarity, trust, and product fidelity). The result is a market‑differentiating platform that blends refined visual design with robust engineering, optimized for performance, accessibility, and long‑term scalability.
Technologies Used
Modern modular tech stack focused on performance, maintainability, and SEO: component-based responsive front end with image optimization; secure, extensible API back end for products, inventory, and orders; image CDN, critical CSS, and lazy loading to improve Core Web Vitals; PCI-compliant payments and hardened authentication; CI/CD pipelines, automated testing, centralized logging and monitoring; semantic markup and structured product data for accessibility and SEO.
Git
Javascript
Postgres
Python
React
Git
Javascript
Postgres
Python
React
The Problem
Dated, cluttered digital experiences, unclear navigation, poor product presentation, slow load times, and friction in checkout flows led to high cart abandonment and weakened brand trust for emotional, high-consideration jewelry purchases.
The Solution
Aligned business objectives with customer needs and built around clarity, elegance, usability, and performance; implemented a minimal imagery-forward interface, simplified navigation, mobile-first architecture, fast image delivery, advanced product filtering, and a streamlined three-step checkout with integrations for secure payments, inventory sync, and analytics.
Measurable Results
Efficiency Boost
Administrative tasks were streamlined, reducing workload by 30%.
Enhanced User Experience
Faster Load Times
Email Automation
Development Timeline
Provide a high-level timeline of the project, including
2 Months
(2 Months)
Researched market, defined goals, and mapped user journeys.
2 Months
(2 Months)
Created wireframes, prototypes, and elegant visual mockups.
2 Months
(2 Months)
Built a mobile-first e-commerce platform with core features.
2 Months
(2 Months)
Tested across devices, optimized performance, and secured checkout.
2 Months
(2 Months)
Continuous, with ongoing feature development and scaling over the last 2 years.
2 Months
(2 Months)
Researched market, defined goals, and mapped user journeys.
2 Months
(2 Months)
Created wireframes, prototypes, and elegant visual mockups.
2 Months
(2 Months)
Built a mobile-first e-commerce platform with core features.
2 Months
(2 Months)
Tested across devices, optimized performance, and secured checkout.
2 Months
(2 Months)
Continuous, with ongoing feature development and scaling over the last 2 years.
Results
Elevated brand presence and business performance with increased session duration, reduced bounce rates, measurable improvements in checkout conversion, and operational efficiencies via centralized admin tools and streamlined product management workflows.
✨ Lustrely is not just an e-commerce store—it is a brand experience where design, technology, and storytelling work together to make jewelry shopping simple, inspiring, and unforgettable.
United Kingdom
Coming Soon!
Dubai
Coming Soon!
Company Deck
PDF 6 MB
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